Live mixed media custom artwork painted during the BCBG x The Daily Holiday party at the 5th Avenue store in New York.
I love working closely with my client making sure to capture and feature everything they wanted!
For this particular design, I used images from the BCBG catalog in collaboration with Swarovski. Since I love to incorporate different mediums in my work, I used BCBG price tags to create the figure's dress and had guests help me decorated the dress with Swarovski crystals. I also used water based oil paints, acrylic paints, and red glitter. As souvenirs for the guests, I pre-made 75 custom silk screen paintings featuring the brand, for the guests to take home.
To win the final artwork, guests had to post and use a specific hashtag in their social media, and a lucky guest was chosen at the end of the night. A great way to engage and create social media marketing and traffic!